I was not that surprised by this discovery, as my midwife Sharon Marsay went to great lengths to help us find ways to boost oxytocin prior to birth, since it not only makes birth easier, but helps the mother bond to her child and produce milk for it following birth. She suggested lots of hugging, snuggling, smooching, sex, dark chocolate, cake baking and laughter prior to birth, particularly in early labour. She is onto a good thing, not just for birth, but for life. We who enjoy high levels of oxytocin should make it our mission to 'spread the love' wherever we can, by causing surges in others by hugging people, smiling at strangers, and sharing our chocolate. You help people be better people by doing so!